European Markets

The European Market Guide is a comprehensive resource designed to help models, mother agents, and agencies navigate one of the most important and diverse regions in the global modeling industry. Covering every major European market — including France, Italy, the United Kingdom, Germany, Spain, Greece, the Netherlands, and Scandinavia— this guide explores each country’s structure, client base, and agency expectations in depth.

Inside this guide, you’ll find:

• In-depth breakdowns of every European market, outlining the types of work available, client preferences, and agency culture

• Standard commission structures, contract terms, and visa or work permit requirements for non-EU models

• Detailed information on accommodations, transportation, and day-to-day living for traveling models

• Cultural insights that shape professionalism, communication, and relationships with agencies and clients

• Guidance for mother agents and agencies placing models across multiple European regions

Europe remains the heart of the international modeling industry, home to the most prestigious agencies, fashion weeks, and global campaigns. From high fashion in Paris and Milan to the polished commercial work of Germany and the Netherlands, this guide provides the clarity and context needed to make informed placement decisions and set models up for success.