The Netherlands

The Netherlands has become one of Europe’s most consistent and well-managed modeling markets, with Amsterdam serving as the country’s creative and commercial center. Known for its balance of fashion and e-commerce work, the market provides models with strong opportunities to build versatile portfolios and gain exposure to European clients without the intensity of larger markets like Paris or Milan.

Agencies in The Netherlands are respected for their professionalism and clear communication. Contracts typically range from one to three years, depending on a model’s experience and trajectory. Models are not required to reside in the country full-time, allowing flexibility while maintaining representation for bookings across the Netherlands and often throughout the broader EU.

Inside this guide, you’ll find:

• Breakdown of the Dutch modeling market, with Amsterdam as the main hub for agencies and clients

• Typical agency structures, including contract length and model representation terms

• Industry-standard commission rates and payment practices (commonly around 20%)

• Details on housing, travel, and what to expect while staying in Amsterdam

• Insights into the work mix — including e-commerce, catalog, commercial, and editorial bookings

• Information on visas and logistics for non-EU models working in the Netherlands

• Cultural expectations in Dutch agencies, including communication style and professional conduct

The Netherlands is particularly valued for its efficient management style and its role as a gateway to the European market. For models, it offers a grounded and well-organized experience with consistent bookings. For mother agents, it remains a trusted market for placement — ideal for development stages or as a reliable long-term European partnership.