Scandinavia

Scandinavia has developed a strong reputation within the global modeling industry for its polished professionalism, modern aesthetic, and reliable agencies. The region — primarily anchored by Stockholm (Sweden), Copenhagen (Denmark), and Oslo (Norway) — is known for its balance of commercial and high-fashion work, supported by local brands with international reach.

Models in Scandinavia can expect well-organized agencies, transparent communication, and a focus on natural, relatable beauty. Clients tend to favor authenticity and a clean, effortless look, often aligning with the region’s minimalist design and fashion sensibility. Scandinavian models are frequently scouted for international placement, as agencies here maintain strong relationships with partners across Europe, Asia, and the U.S.

Inside this guide, you’ll find:

• Breakdown of the key Scandinavian markets: Stockholm, Copenhagen, and Oslo

• Types of work available, from commercial and catalog to editorial and advertising campaigns

• Standard commission rates and industry expectations

• Insights into client preferences for natural, versatile, and confident talent

• Living and travel logistics across the region, including model apartments and transportation

• Visa and work requirements for non-EU models

• Cultural expectations, including punctuality, professionalism, and communication style

Scandinavia is valued for its stability and professionalism. For models, it provides an ideal environment to build a strong and versatile portfolio with clients who value timeless beauty and authenticity. For mother agents, it remains a trusted region for development and placement, offering structure, security, and international visibility.