Germany

Germany stands as one of Europe’s most reliable and well-rounded modeling markets. With Berlin at the forefront of fashion and culture, Hamburg as a hub for commercial and catalog work, and Munich offering steady lifestyle campaigns, Germany provides a range of opportunities for both new faces and established models.

Inside this guide, you’ll find:

• Breakdown of major German cities and the type of work they’re known for

• Standard commission structures and agency expectations

• Insights into client preferences, booking styles, and workload

• Typical rates for fashion, catalog, e-commerce, and editorial

• Visa requirements for non-EU models and agency support with logistics

• Information on accommodations, model apartments, and day-to-day living

• Cultural considerations for working in Germany, including punctuality and professionalism

Germany is particularly valued for its balance of high-fashion exposure and consistent commercial earnings. For models, it can serve as a springboard into wider European opportunities. For mother agents, it’s a trusted market to place talent in both development and professional stages.