United States Markets

The United States Market Guide offers a comprehensive, strategic breakdown of one of the most diverse and opportunity-rich modeling landscapes in the world. Organized across New York, Los Angeles, Miami, the Midwest, the Rocky Mountains, and the Pacific Northwest, this guide provides Mother Agencies and Agencies with a clear understanding of how each market operates and where talent is best positioned.

Inside, you’ll find detailed insights into market expectations, categories of work, casting dynamics, financial structures, and the day-to-day realities of each region. From high-fashion editorial and runway to commercial, e-commerce, and lifestyle opportunities, this guide outlines how each market functions, what clients are looking for, and how to approach placement with greater accuracy and strategy.

Designed as both an internal resource and a placement tool, this guide allows agencies to streamline model education, set clear expectations, and prepare talent for success before they ever enter a market — saving time while elevating the level of development across the board.