Miami
Miami has long been recognized as one of the most distinct modeling markets in the United States, best known for its dominance in swimwear, resort, and lifestyle work. Agencies here maintain strong relationships with major e-commerce retailers, resort brands, and catalog clients, creating steady opportunities for both new faces and established models.
Unlike New York and Los Angeles, Miamiā€™s demand is seasonal, with peak times surrounding swimwear campaigns and resort seasons. However, the market has grown to include consistent e-commerce and commercial work throughout the year. Models placed in Miami should expect a client base that prioritizes healthy, athletic, and approachable beauty, with agencies often recommending a polished look that photographs well in natural light.
Inside this guide, youā€™ll find:
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Breakdown of the types of work Miami is best known for, including swimwear, resort, e-commerce, and commercial campaigns
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Agency expectations around fitness, presentation, and overall market readiness
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Seasonal patterns of demand and how they impact castings and workload
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Commission structures, typical rates, and how Miami compares to other U.S. markets
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Housing and model apartment information, which in Miami are often nicer than those in other U.S. cities
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Lifestyle details, including transportation, cultural influences, and what to expect from day-to-day living
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Considerations for safety and professionalism in a city with a strong nightlife and party culture
Miami is particularly valued for its ability to build versatile portfolios, offering models a mix of lifestyle and swimwear imagery that is in demand worldwide. For models, it provides a unique blend of international clients and consistent e-commerce work. For mother agents, it serves as both a development market and a strong placement option for models whose look aligns with swim, lifestyle, and commercial campaigns.
